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“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.” Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board   In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn’t deli

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(PRWEB) August 2, 2004

Search Engine Strategies – San Jose, CA The Search Engine Marketing Professional Organization (SEMPO) today announced the creation of SEMPO Japan, a non-profit organization focused on educating the Japanese market place on the rapidly expanding Search Engine Marketing (SEM) industry. SEMPO Japan is also focused on introducing Search Engine Marketers worldwide to the growing opportunities that exist in Japan.

The Search Engine Marketing Professional Organization is a non-profit, professional association working to increase awareness and promote the value of Search Engine Marketing worldwide. The organization represents the common interests of more than 245 companies and consultants worldwide, providing them with a voice in the marketplace.

SEMPO exists to fill the gaps in awareness and understanding of SEM, including educating marketing managers worldwide about what SEM is and how properly implemented SEM programs can provide some of the highest returns on investment possible in the marketing world today.

The Japanese SEMPO Committee members will include:

Chairperson – Mr. Koichiro Fukasawa, Wasabi Communications (www.wasabi-communications.com)

Vice Chairperson (US liaison) – Ms. Motoko Hunt, AJPR (www.ajpr.com)

Committee (Research) – Mr. Yuu Tsuchiya, iRep (www.irep.co.jp)

Committee (PR) – Mr. Kenji Kawada, Aun Consulting (www.auncon.co.jp)

Committee (Web site) – Ms. Emiko Hoshi, IOIX (www.ioix.com)

Committee (Membership) – Mr. Koichiro Fukasawa, Wasabi Communications (www.wasabi-communications.com)

Fukasawa worked as a diplomat specializing in PR for the Japanese government and worked in various countries in Europe and Africa. In 2002, Koichiro founded Wasabi Communications Ltd., an international web promotion company, and has been an enthusiastic supporter of search engine marketing.

Barbara C. Coll, President and Chairperson of the Board of SEMPO Inc. as well as CEO of WebMama.com Inc., noted, “We are very excited to see this experienced and talented committee come together to form SEMPO Japan. SEMPO Japan will not only help spread the word about Search Engine Marketing, but will provide valuable research and information on the Japanese market to SEMPO members worldwide.Â?

Fukasawa observed, Â?Search engine marketing is experiencing phenomenal growth in Japan. The creation of the Japanese SEMPO Committee is a reflection of the worldwide expansion of search engine marketing and the commitment of SEMPO to reach a worldwide audience. Our goal is to further educate organizations both inside and outside Japan about the abundant opportunities of SEM.Â?

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide. The organization represents the common interests of more than 245 companies and consultants worldwide, providing them with a voice in the marketplace.

SEMPO sponsors include: Overture, Verizon Superpages.com, Google, Search Engine Strategies Conference & Expo, and Atlas OnePoint, formerly GO TOAST. Please visit Search Engine Marketing Professional Organization (SEMPO) for more information or to join the organization.

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More Search Engine Marketing Press Releases

Online business is flourishing these days so much that the concept of search engine optimization has penetrated deep into it. Well, search engine optimization is all about improving the visibility of a website on search engines so that newer business opportunities can be grabbed. The main aim is to get a stable flow of visitors to your website and convert them into customers. To get the steady stream of visitors to your website, you need to make sure the website is noticeable in the search engines for visitors to that particular site.

The search engine optimization process is to support the links of an online business on the search engines. Search engine optimization involves scheming best policies to attract various customers through search engine links. An added advantage of the search engine optimization help is that, it can give a reliable place to your website in the search engines. It is always mandatory that the SEO firm should have valid reasons for their search engine strategies and its implementation should be done in a systematic way. Even the support data offered by them has to be proper. One should always be careful about the methods used in the SEO business.

Keyword is the most important thing in the matter of search engine optimization. The selection of right keyword and its appropriate promotion will decide over the visibility of the site on World Wide Web. It has become all the more important to carry on the optimization to get an edge over the other competitive sites. Moreover, keywords should be such that it enables your site to get the desired traffic. Right keywords are your tickets to be popular in the online business market.

Search engine optimization tends to prove valuable for those firms that are willing to have a quick access to many visitors. No website is useful if it does not give necessary and desirable information. It is for this reason that content is given much emphasis. While writing edifying content for your site, you have to be extra cautious. You are required to take care that the content should describe about the products and services in a credible manner. Mainly, content helps to enhance the popularity of your website. Another thing to be noticed in the matter of content is that, it should be saleable that can turn visitors into purchasers.

In the world of internet operations, every business is moving or it should be said that getting attracting towards this speedster. As everyone is aware of the fact that you can get faster response on internet, online business is catching pace with the moving time. If you are planning to establish an online business, then search engine optimization is the best option that is available in the market. Putting everything in the right place to generate more and more business is the perfect way of going about search engine optimization.

Steve Waganer
http://www.articlesbase.com/outsourcing-articles/search-engine-optimization-acts-as-the-life-saver-of-an-online-business-88247.html

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