I am a beginner in the field of SEO, I want very basic information about search engine optimization.?

I did my masters in IT and now I have started learning search engine optimization on my own. I know a little bit about SEO. But I want to master it by all means.

Do a search for Brad Calles "SEO made easy", it is a free ebook. It is a great e book that explains the basics of SEO. There are some outdated methods for getting links, but the basics still apply and always will when it comes to SEO.

As an IT pro, you have to remember that we are dealing with computers, they work by running a program or algo that dictates what it does and how it does it, and Google is no different. Google does not wake up mad and treat your site bad, it does not prefer one color site over another, it just runs it’s program and ranks sites accordingly.

I can tell you this up front, 80% of top rankings is based on incoming links. the Title of each page plays a good portion of onpage, and properly anchored links from related "PAGES" not sites is what makes up the mass majority of SEO.