Using a professional search engine optimization service can sometimes be expensive. However, if your budget is tight and you have a basic understanding of web page construction it is possible to optimize your own website without hiring an SEO specialist. For those who would like to give it a try, here are ten “Do it yourself” search engine optimization tips:

1. Think about SEO right from the start

Many people plan, design and build their websites without giving any thought as to whether their site is search engine friendly or whether it will be capable of attracting traffic in organic search engine results. At the last minute, after most of the site has been built, they try to optimize their site, not realizing that this work should have done throughout the planning and building process.

It is far better to think about search engine optimization at the very beginning of the process. For example, if it is at all possible, choose a domain name that will allow you to include your most important keyword or search term in your URL. If you are selling bicycles then you would do well have to a domain name like www.xyzbicycles.com . And don’t stop with the domain name; include your keywords in your file names as well. For example, a sub-page of this hypothetical site might be www.xyzbicycles.com/road-bikes.html

2. Design your site with both search engines and users in mind

Your site should be easy for your human readers to understand, but it should also be easy for search engine robots as well. If you want to see what a search engine robot will “see” then view your site in a notepad document or use the html view of the popular web editing programs.

If you have used gif images to render your headlines or other important text, then this text will not be picked up by the search engine robots. In addition, if you have designed a site that is entirely in a flash format, you will not be providing the search engine spiders with much “food,” or searchable text.

Furthermore, if you have long strings of java script and complex style instructions in the head section of your html page it is better to put the java script in an external file and the style instructions in a separate CSS (cascading style sheet) file, in order to give prominence to the actual text of your web page.

3. Write individual title tags for each and every page of your website

From the standpoint of search engine optimization, the single most important sentence on any web page is the title tag. The title tag gives the search engine a good indication as to what your page is all about. Incorporate your main keywords or search phrases into your title tag, and keep them at the very front of the sentence. These keywords are more important than your company name (unless it is Coca Cola!). So our XYZ Bicycle Company might have a title tag that looks like this Bicycles: Racing Bikes, Mountain Bikes, Road Bikes, Bicycle Accessories from XYZ Bicycles.

The title tags of each of the sub-pages of the site should reflect the main content of those pages. Never use the same title tag for all the pages of the site.

4. Write a concise description tag for each of your web pages

Just as the title tag is the most important sentence or phrase on any page, the description tag is the most important paragraph on any page. Summarize the gist of your page in two or three pages, again incorporating the keywords and search phrases for which you think people will use when searching for your site. A description tag for the home page of the XYZ Bicycle Company could look like this: “The EXZ Bicycle Company manufactures mountain bikes, racing bicycles, road bikes and bicycle accessories. Our bicycles are distributed and sold around the world. “

5. Put your keywords into headers and headlines on your page

Your human readers and search engines alike need prominent headlines in order to understand what your page is all about. While a human reader only needs to see the headline in a large bold text, search engines distinguish the headlines, which they regard as important indicators of the page, by noting which phrases are encased in header tags such as , , , etc. H1 is considered most important and your first headline should be labeled with this tag. If the header tags make your copy look too big, then you can change the size of the headers by creating style instructions that will render the headlines into sizes that are consistent with the look and feel of your site.

In part two of this series I will give the remaining five tips for do-it-yourself search engine optimization.

Donald Nelson
http://www.articlesbase.com/seo-articles/do-it-yourself-seo-ten-search-engine-optimization-tips-part-1-80688.html

Duration : 0:7:5

I have an existing website with a combination of html and php pages. I want to optimize some of these php pages for search engines. Will the same techniques (keywords, descriptions, etc) that work on html pages work on php pages?

You optimize php pages the exact same way you optimize .html pages. The search engines NEVER see your php pages code..php pages.. they see the resulting HTML that gets rendered server-side by the php pages. It’s the HTML that is returned when the crawler requests the php pages that gets indexed and used for ranking.

As far was “what” to optimize, there is basically two types of optimization..php pages.. on-page and off-page optimization. On-page optimization means using elements ON the page to help your php pages rank php pages. Off-page php pages optimization is using elements OFF the page (on other pages of your site as well as on pages on other sites,php pages) to help your page rank.

Overall, it is off-page factors on php pages that carry the most weight… i.e. inbound links from other pages using your targeted keyword phrase or slight variations as the link text..php pages… preferably from pages that are relevant to the topic you’re trying to rank for and php pages with high PR or link popularity. It’s estimated that php pages off-page factors on php pages might influence 70-80% of your overall ranking while on-page factors might influence 20-30% of your overall ranking.

Optimizing Php Pages

Here’s a quick rundown of on-page factors on php pages:

Optimizing the title element is very important since it’s generally the most important on-page php pages ranking factor for most search engines ranking algorithms. The title should target a single keyword phrase (php pages possibly 2-3 IF they are VERY similar..php pages.. almost identical in meaning and keywords)php pages. Minimize “fluff” words in the title element as they reduce the keyword density within that HTML element and thus make the real keyword phrase(s on php pages) you want to rank for seem less important. Put the most important keyword phrase first in the title element if you have multiple keyword phrases in the title php pages. Avoid putting your site name in the title as it only hurts your page’s ability to rank.

The h1 element is generally the 2nd most important on-page ranking factor. It should reinforce the keyword phrase(s) targeted in the title php pages. Since it’s less important from a ranking perspective, it’s ok to add a few fluff words to give it more pazzazz php pages or marketing flair. But again keyword density withing the h1 element does affect rankings slightly. Every page should have a single h1.

The h2 element is generally the 3rd most important on-page ranking factor. If your content lends itself to have sub-headers, then use them..php pages.. again targeting keywords from the title element.

Words that are emphasized using bold or strong/italics or em are given a little more weight than words that are not. But I avoid this as it tends to make pages look spammy.

Using keywords that your title is targeting in the page name is also useful. It’s a very minor ranking factor but MOST ranking factors on php pages are minor. It’s rarely any single thing that you do that makes a page rank well. It’s the sum of lots of small things that you do that when taken as a whole leads to good rankings.

Optimizing the meta keywords element is virtually worthless. Google and most search engines ignore it in their ranking algorithm because it has been sooooooooooo abused by blackhats and spammers over the last decade. Yahoo! is still using it to rank pages as Danny Sullivan (a renowned SEO) proved just days after a Yahoo! exec announced at SMX that Yahoo! did NOT use it. I include a meta keywords element in all of my pages just for completeness (not for rankings). I use 5-10 keyword phrases and ONLY words/phrases that appear on the page.

The meta description is also ignored by Google and most search engines for the same reason… it is not displayed on the page so it has been abused by spammers and blackhat SEOs. BUT optimizing the meta description element is VERY important since having a good meta description with a call to action can greatly improve click-thru-rate when your page appears in the SERPs and the meta description is shown as the snippet of text for your organic listing. At Google they only show your meta description if all keywords in the user’s search phrase appear in the meta description. So I recommend including all keywords from your title in the meta description since the keyword phrases in the title “should” be the pages most often used to find your page if it is well optimized. This will maximize how often it is shown as the Google snippet.

Php Pages off-page factors

As far as off-page factors (which are the absolute MOST important ranking factors at almost all engines on php pages):

The link text used in hyperlinks pointing to your page give the search engines STRONG clues as to what your page is about. Using “Click here” as link text for a hyperlink is worthless… it only helps you rank for the keyword phrase “click here”. Be very cognizant of how you link to your pages both on your site on from other sites where you might drop a link.

Inbound links from relevant and/or high PR pages on external sites with your targeted keyword phrase (from your php pages title php pages).

-How to do SEO (Search Engine Optimization on php pages) on php pages?-

In my line of business I get asked a lot of questions but one of the questions I have been asked lately is “Do you do geo targeting”. Recently Local Search Engine Optimization has been accepted by many of the webmasters and local businesses within the industry and people are really using the localized option to their benefit. The Local Search Engine Optimization option allows websites to be ranked high for localized search queries.

So for example if you were looking for an optimizer for your website before you may have looked up things like Search Engine Optimization or Search Engine Optimizer. I can bet you came up with like 50000000 results right? Well now you can do searches for things like Tampa Search Engine Optimization and businesses and websites that have these phrases in their meta tags and title can be found on Google. This is a great option for you the user and for the businesses as well because it allows you to find businesses within your place of residence but it also allows the websites to make money off of localized customers.

Importance of Search Engine Optimization

Most of us already know how important SEO is to begin with but with the Localized Search Engine Optimization option this could also bring you more business, more visitors and more opportunities. Your website is made to be a communicative branch of your company or business. And the whole reason you have a website to begin with is to reach a wider audience online, right? I mean there are over 800 million people worldwide that have an Internet connection that is a lot more people than you could ever reach in the real world.

Plus with online services and advertising its much cheaper. I knew someone that thought it would be a good idea to do radio advertising, they spent about $10,000 on one “ad” that got put on the radio for a month, profit wise they actually ended up losing money rather than gaining it!

Search Engine Optimization Expert

Just think you could spend a quarter of that advertising online, hiring an SEO to do your website, and you could actually make three, four, even five times the profit margin! If you have a website and you do some sort of a localized service it is absolutely essential that you check out localized search engine optimization! Make more, spend less! And with companies that do localized search engine optimization this process is simple, efficient and quick! Check it out today!

-Interested in Localized Search Engine Optimization?-

With all the talk about organic search engine optimization and how important it is to promoting a web site, some web masters are deluded into thinking that they have no hope of competing without the help of a search engine optimization professional. With no money to spend, these web masters just bemoan their helplessness and learn to live with the fact that their web sites will always be at the bottom of search engine results.

While paying an organic search engine optimization professional may indeed give a web site an enormous boost in page ranking, this does not mean that there is no other option left to the web master with no funds to hire one. There are lots of things in web site building and design that are commonly neglected when these details could have made a big difference in search engine rankings.

Begin at the basics of Search Engine Optimization : file naming and page title

The web site is a mine of opportunity to improve page ranking. A web master may not neglect to include keywords in the meta-tags and in the web content but has due consideration been given to the other elements of the web site?

One case in point is file naming. When the web site names the web site’s home page, for example, it is usually the case that the name chosen is “home.html.” Right there is one opportunity wasted. This name could have been turned into “pets-home.html” instead and thus would have included the keyword “pets” which would be more relevant to a web site dedicated to pets. The web designer could then have incorporated a keyword in the file name of each web page that makes up the whole web site, and the site’s relevance could have risen with it.

Another organic search engine optimization opportunity that’s often wasted is an untitled page. This is usually a mistake that’s been committed unwittingly and occurs due to forgetfulness and negligence on the part of the web designer. It is important to give a title to every page in the web site, and the more the page is relevant to keyword queries then the better the page title is.

Enhance and improve: keywords, hyperlinks and images

Even someone with little training in organic search engine optimization knows that the use of relevant keywords throughout the web pages will improve the overall search engine rank of the web site. However, some web masters merely include the keywords without trying to maximize their impact.

Keywords could have been turned into anchor texts that in turn direct the readers to other pages in your web site or to other sections of the same page. Doing so would have increased the effectiveness of your keywords and could have increased the ranking of your other web pages.

The navigation bar is also another means to improving page rank when it incorporates text links at the bottom that contain your keywords. Even navigation bars with images instead of texts should incorporate keyword text links underneath.

The images on the navigation bar and the graphics for web design purposes themselves could also incorporate alternative text descriptions that are composed of relevant keywords and can be seen by search engines.

Be accurate: relevant Search Engine Optimization keywords

If keywords are important to search engine optimization efforts, then it is even more important to make sure that the keywords that are being emphasized all over the web site are truly and actually relevant. There is a need to know what keywords most web-surfers use in relation to the web site’s business or service field. Being off the mark on this is a certain way to get bottom rank in organic search engine optimization results.

-Organic Search Engine Optimization ~ The Basics-

Duration : 0:10:29

Search engine optimization or SEO has worked wonders for many online business undertakings. In fact the whole process of having an online identity through a website will fall flat without a proper search engine optimization strategy. Till a website is well recognized my major search engines there is absolutely no chance that a site can become popular among visitors that are regular on the web. Today the reasons why people use the internet are very different from the reasons for which this was earlier used. In the present times one can accomplish all type of task by sitting at home and working on an internet enabled computer. So one thing that online business owners must take care of is to implement effective search engine optimization strategies for their business. After all this is the door to success on the web.

Content that is present on a website is vital for implementing effective search engine optimization for the site. Keyword is another vital aspect that needs to be handled carefully and implementing those keywords in the content is the best way to do that. This will make the content of the site all the more effective. The basic idea behind search engine optimization is to alter the site in such a way so that search engine spiders see and receive the site differently. It is through incorporating these elements that effective search engine optimization can be utilized for a site. Make sure that you study carefully what your competitor is doing and try to see what you can do to prove on this and make your site more popular.

Effective Search Engine Optimization

Increasing the traffic to your site is one thing that can ensure high number of visitors to your site. All the different methods that are undertaken through Effective Search Engine Optimization

will be successful for a business only if this is done on a continuous basis. Link building is one of the most effective ways for a site to increase its popularity quickly and continuously. Manual link submissions with other sites that are relevant to your site can be easily done if you know the right way of doing this. One the link of your site is present at many places on the World Wide Web, search engines provide rankings easily. Having an increased number of links also ensures that the popularity of the increases and an increased number of visitors come to the site.

Effects of Search Engine Optimization

A good thing for any online business will be to hire the services of a professional firm to handle an effective search engine optimization campaign for their business. The main thing that is aimed through effective search engine optimization is to help a site stand out among the many other sites that are available on the web. Most of the search engine optimization firms offer customized solutions to business owners that are tailor made to fit their business requirements. You need to realize that each business is unique and that is why one needs to undertake customized effective search engine optimization methods for the promotion of the site.

Steve Waganer

http://www.articlesbase.com/seo-articles/effective-search-engine-optimization-ensures-magnanimous-growth-134391.html

-Effective Search Engine Optimization Ensures Magnanimous Growth-

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-Discover the best way of internet marketing-