July 29th, 2010 | 
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You want to start Off your Adwords campaign with a high cost per click. For anyone on a marketing budget, that certaintly sounds counter intuitive. But the simple truth is you are looking to save money in the long run.
Setting an initial high cost per click is one of the best kept secrets of the Adwords industry. Your quality score for any keyword is largely determined by the number of consumers who click your ad. Google allows the marketplace to determine the best ads in a Darwinian survival of fittest game. The more clicks your ad gets per impression, the more Google increase the quality score.
Lets assume you’ve already optimized your Adwords ads and landing pages according to the Adwords Strategy Guide. When you do so, your ad starts with a high quality score. This is important so that you will get better ad positions and more traffic for a much lower cost.
But if you bid a low cost per click your ad is going to show at lower ad positions. That means your get impressions, but since you are not in the top 3 ad positions you are going to get fewer clicks. Impressions without clicks lowers the CTR. Lower CTR causes Google to think the ad is not relevant and lower the quality score. You need a CTR of at least a half percent.
Instead, you start with a a high initial cost per click. You bid for the top three ad positions, or perhaps the top ad position. Keep in mind you’ll still get the top spot cheaper with the Adwords Strategy Guide than without out. Now your getting many clicks per impression and your CTR is on the rise. Your quality score goes up.
About two weeks after the launch of your campaign you can begin to slowly lower the click per click. Your high CTR will allow you maintain your top three position while the cost per click is dropping. As long as the CTR remains high, you can keep dropping the cost per click and still maintain your ad position.
You will have a few weeks of a high cost per click. However, in the long run you will be able to have cheaper costs per click because of the CTR you captured in those first few weeks.
Dan Smith
http://www.articlesbase.com/internet-marketing-articles/start-an-adwords-campaign-with-a-high-cpc-696298.html
Posted in Adwords Pay Per Click
When you first set up an Adwords Campaign do all of your keywords start out with a quality score of "5"?
Just wondering if all keywords initially start out with a quality score of 5 until you start getting some impressions and clicks. Trying to set up some campaigns, but can’t seem to get any impressions going. Ads are approved. All keywords say "eligible". Google’s diagnostics said my daily budget was good to go. Wasn’t sure if all keywords start out as a "5" or if I need to do something initially to improve that to get my ads to show. (unless my bids aren’t high enough or something).
your quality scores are still on the default yes. once you begin to get some amount of clicks you will find that some keywords have a page minimum and others may get poor quality scores. but you will find the gems that fit like a glove. I do not know how many keywords or what the traffic level is for them but that could be one delay in impressions. if your keywords only generate 10k searches per month you will not get very far unless you just happened to pick the ultimate keywords from the start.
if you are interested I am giving a newbie internet marketing E-course away at my site and I send out some great adwords materials included http://7steps2cash.com/7steps/free.html
otherwise if you have a decent amount of estimated traffic coming in and your min. bid is at least 50 cents to a dollar you will just wait and see results very soon. also make sure your landing page is very relevant to the keywords you are bidding on, unless you are direct linking in which case make sure you pick keywords relevant to your partners site.
I hope this helps
References :
http://7steps2cash.com/7steps/free.html
ppc is way too expensive have a look at this you can blast ads to 12 million sites every hour and get some Quality back-links to your site.
http://admania.weebly.com
References :
http://admania.weebly.com
The answer to your question is no. Adwords ads are reviewed by Google and assigned a quality score based on a number of factors. Factors include historical click through rate, actual click through rate, ad relevancy, keyworded ad text, landing page load time, landing page title/meta data, landing page content, landing page quality, rich media content, bounce rate, and many others.
If you have never run an Adwords campaign before, or are fairly new and have worked with a small budget, you may be having trouble getting impressions due to literally dozens of different problems including billing preferances, CPC bid, targeting preferances, improper budget setup, or just clicking the wrong button one time. I could only be sure after logging into your account, but I shall hazard a guess anyway. Many Adwords novices make the mistake of thinking that more keywords is better. Then they load up 250 broad match keywords and write only 10 ads, or even worse just one.
It is impossible to make one ad text relevant to 250 different keyword searches, so most of this enthusiastic new Googler’s budget will be spent at a much high CPC than necessary, since Google saddles low quality score advertisers with high CPC charges. I use advanced keyword targeting, rotating ad text, and a web development team to maintain first page rankings for competitive keywords. I do also believe that PPC is not enough, and if I am really targeting a profitable keyword I always follow my PPC investment with Google Compliant search engine optimization.
Obtaining a quality score above 7 requires a well written ad AND a Google Webmaster Guidelines compliant website. The reward for a Quality score north of 7 can be as good as seeing your ad in the yellow box for a low CPC while your competitors pay multiple dollars per click.
The process of optimizing an Adwords campaign requires a lot of time, research, and effort. Keep in mind, Google is not looking out for you best interests. Google is looking out for Google. If you contact Google, and your budget is only a few thousand dollars per month or less, expect them to help you spend your full daily budget every day. Converting those ads into sales is your job from Google’s point of view.
References :
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215
http://www.semmd.com
http://www.globalmarketexposure.com
From my observations, you may at first be given relatively high quality scores to enable your ads to make some test impressions, if they result in low ctr the quality will drop. Some money bag pros advise to overbid at first until a good initial track record is established, then lower your bids.
Landing page quality score continues to grow in importance, google doesn’t care for affiliate sites, I suspect just the presence of affiliate links might affect the quality score, you defiantly need all the basics of a real page: relevant text, links to other pages, privacy notice and terms links.
References :
nope.. mine is usually 7 , 9 or above… you need to do some SEO on your sites and have all the elements that google looks for… search the internet for more information.
References :
http://internetmarketing-coach.com/nicheblueprint2/